Thank you to our 2026 sponsors!
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Sponsor the Leif Erikson Festival
The Leif Erikson Festival returns to Norway annually the second Saturday in October as our town's premier fall tradition. What began in 1992 has evolved into a full day of celebrations. Leif's Run starts at 9 AM with a competitive 5K and 10K and a festive two-mile run/walk for families.
Live music echoes from the bandshell and live demonstrations will happen all day celebrating flavors from Norway and beyond and traditional craftsmanship.
We will crown Miss Norway and have our parade midday. Most activities wind down around 4 PM so guests can explore local restaurants. Then we reconvene at 7 PM at Strawberry Lake for the Viking funeral ceremony.
When you sponsor Leif Erikson you send a powerful message that you believe in Norway's future. Your support fuels every facet of the event, from decorations, tents, festival materials, and more. There is a sponsorship level for every business and budget. In return you will receive the benefits listed in the grid below, including social media shout outs, logo placement on our website, signage and more. Each sponsorship option is designed to highlight your organization as a true partner in celebrating Norway's heritage and tradition.
Thank you for considering sponsorship of the Leif Erikson Festival. For questions or to reserve your level, please contact Kenzie at 920-225-9876 or DDA@norwaymi.gov. We look forward to partnering with you!
Special Thanks
Connie Johnson — processing Norse King & Queen applications
Monica McElroy-Denissen — Main Spearheading the Art & Artisan Market, indoors and out at the Legion
Mountain Media House — digital marketing, media creation, and content strategy
Tori Normand — Leif's Run
Carol Sundstrom — the Viking Funeral, parade floats, the NAPS award for the royal court, and more
Barb Thorne — event lead and the original organizer of Leif Erikson Day
Steve & Deb Tinti — day-of parade assistance and gifts for kids
Kenzie Williamsen, DDA staff — marketing materials, distribution, and promotion
Faith Willis — coordinating our local food establishments and food vendors








